×

OUR SEMINARS ACCELERATE LEARNING IN AN EVER-CHANGING MEDIA LANDSCAPE


OUR SEMINARS ACCELERATE LEARNING IN AN EVER-CHANGING MEDIA LANDSCAPE

How to Harness the Power of Programmatic Advertising

Cost:$60 pp

How to Harness the Power of Programmatic Advertising

The power to transform your business

Date:

Time:

Tuesday 24 April

8.30am - 10:00 am

  • Learn how Australia businesses are using programmatic to streamline their advertising, reach more relevant audiences across more platforms for less expenditure.

    We’ll take you through everything you need to consider, from the different types of platforms to creative design and build, so you are ready to get the most out of this digital advertising phenomenon.

    Who Should Attend:

    • Business Owners
    • Brand Developers
    • Marketing Managers
    • Media Agencies
    • Business Coaches
    • 8:30-8:45

      Demystifying Programmatic

      Leah will start our event - What programmatic advertising is, how it works and how it can transform your business.

    • 8:45-9:00

      Roadmap to a great programmatic strategy

      The key elements to consider when starting to work programmatically, from audience to the selection of partners and technology and will also consider brand safety, tracking, attribution, viewability challenges.

    • 9:00-9:15

      Brand storytelling through programmatic creative

      Programmatic creative uses AI powered data to serve more relevant advertising resulting in a more seamless and personalised experience for the user. For advertisers this means big opportunity to take advantage of all-round higher user engagement for converting customers both online and in-store.

    • 9:30-9:45

      Brand storytelling through programmatic creative

    • 9:45-10:00

      Coffee & Networking

  • Leah Daly

    Cherry Media Group

    Leah has worked in the ad industry for over 20 years specialising in strategic media planning and buying on both publisher and agency side.

    In 2006 Leah started her own media agency, Cherry Media Group, renowned for bringing expert media strategy and big end of town technology to the SME market at an affordable price.

    As an leader and authority in programmatic advertising, she an impressive trophy cabinet, receiving awards and accolades from the media industry for innovation in the digital media space.

  • Learn how Australia businesses are using programmatic to streamline their advertising, reach more relevant audiences across more platforms for less expenditure.

    We’ll take you through everything you need to consider, from the different types of platforms to creative design and build, so you are ready to get the most out of this digital advertising phenomenon.

    Who Should Attend:

    • Business Owners
    • Brand Developers
    • Marketing Managers
    • Media Agencies
    • Business Coaches
    • 8:30-8:45

      Demystifying Programmatic

      Leah will start our event - What programmatic advertising is, how it works and how it can transform your business.

    • 8:45-9:00

      Roadmap to a great programmatic strategy

      The key elements to consider when starting to work programmatically, from audience to the selection of partners and technology and will also consider brand safety, tracking, attribution, viewability challenges.

    • 9:00-9:15

      Brand storytelling through programmatic creative

      Programmatic creative uses AI powered data to serve more relevant advertising resulting in a more seamless and personalised experience for the user. For advertisers this means big opportunity to take advantage of all-round higher user engagement for converting customers both online and in-store.

    • 9:30-9:45

      Brand storytelling through programmatic creative

    • 9:45-10:00

      Coffee & Networking

  • Leah Daly

    Cherry Media Group

    Leah has worked in the ad industry for over 20 years specialising in strategic media planning and buying on both publisher and agency side.

    In 2006 Leah started her own media agency, Cherry Media Group, renowned for bringing expert media strategy and big end of town technology to the SME market at an affordable price.

    As an leader and authority in programmatic advertising, she an impressive trophy cabinet, receiving awards and accolades from the media industry for innovation in the digital media space.

Book an appointment

Let’s talk about driving better business
outcomes from your advertising investment.

Send us a brief

Take the first step to launching an
advertising campaign with ‘bite’.

Get in touch

More the conversational type?
We’d love to hear from you today.