Strategic Media Planning & Buying
Strategic Media Planning & Buying
Sourcing and connecting your ideal customer is where Cherry positions itself as a leader, innovator and pioneer. It is where our clients discover the greatest value from employing a media agency backed by 20 years’ experience across every discipline of media.
Digital Media – Performance Display, Mobile, Video, Social Media Advertising, SEO/SEM.
Traditional Media – TV, Radio, Print, Outdoor, Ambient.
Our media strategies go way beyond simply delivering a campaign. They work towards giving you valuable insights and outcomes that can be actioned to equip the business for longer-term growth and brand success.
CLICK HERE to see how our clients have profited from using a highly experienced strategic media planner and buyer.
Imagine being able to engage your ideal prospect and convert them into a high net worth customer in the most cost effective manner possible.
Discover how Cherry can make this your reality by simply reading on…
- DISPLAY PERFORMANCE ADVERTISING
- PROGRAMMATIC MARKETING PLATFORMS
- VIDEO DISPLAY NETWORKS
- MOBILE MARKETING
DISPLAY PERFORMANCE ADVERTISING
Display advertising delivers SME’s the perfect platform to engage audiences at volume which ultimately leads to a faster and more cost effective conversion rate. It is one of the most powerful ways a small business can launch their brand and build a customer base fast.
It is called ‘performance’ simply because the technology works towards performing a specific type of action or goal set by the advertiser. For example, a specific amount of web traffic, number of qualified leads and sales.
PROGRAMMATIC MARKETING PLATFORMS
Cherry has literally transformed the way our clients attract and convert new business both in-store and online through programmatic marketing technology.
Programmatic marketing also solves one of the biggest problems for SME’s when looking to invest in online advertising – reaching their target audience at scale in a way that resonates and leads a prospect to take action.
So, in actual fact this type of online advertising can provide SME’s with not only larger returns on advertising investment but deeper analytical insights that can shape the way marketers target their audience for future campaigns.
VIDEO DISPLAY CAMPAIGNS
When it comes to using video as a key step in the path to purchase, Cherry guarantees to deliver audience engagement way after the play button has stopped.
We treat video engagement as a vital stage of lead generation that can be nurtured and tracked through to acquisition. One major point of difference is working with a pay per view model which takes away any guess work when it comes to actual complete views and therefore guaranteeing a much higher level of audience engagement.
We partner with top tier video publishing networks that provide our clients with more superior audience targeting capabilities at scale so that we can track a specific action and tailor additional content that is relevant to the individual.
At Cherry, mobile takes poll position when we’re talking about cross-channel advertising and personalising the customer journey. You’ll be amazed how we can precision target your customer and deliver the entire purchase journey on mobile.
It’s the optimum way to reach a highly motivated local audience that are ready to take the next step now quite literally into your business. Understanding how to effectively measure and analyse your progress is fundamental in creating a great mobile presence. And now with innovations in mobile and marketing automation we can measure behaviour that occurs on one channel to inform the others simultaneously.
For small business, being able to measure and understand which channels that are driving customer engagement is a powerful thing. It cuts down on wastage and translates in a seamless continuation of your customer’s journey.
So let us lay the foundation for mobile success now so you can harvest the profits tomorrow.
SEO (Search Engine Optimisation)
Our effective SEO management packages give our clients an edge that is superior to any other in the market.
Before embarking on any digital campaign that is going to bring more quality traffic and optimise towards the acquisition, we first look at your SEO set up and strategy.
This is because we know that if your SEO is set up and managed properly it can be one of the most cost effective ways you will continue to generate traffic and increase sales both on and offline.
SEM (Search Engine Marketing)
We have partnered with the best in global technology for search engine marketing for local business. Our SEM experts work fast to lower cost per click for each keyword whilst bringing down the cost per sale through targeting higher conversion keywords in real time.
We don’t like seeing small business waste unnecessary budget for little reward due to poor SEM set up and very little keyword optimisation.
Cherry understands that you need time and resources to effectively manage SEM, so if you want to save all the time and hassle managing your SEM and stand out from the crowd, Cherry has your answer.
Social Media Advertising
Social Media Advertising
Cherry understands how time intensive it can be to manage all your different social channels so we’ve made it simple and more cost effective by applying a step by step process that will convert your engaged prospects into loyal customers and brand advocates.
Here’s what we do:
- Build your social network – we focus on attracting and connecting a genuine audience instead of buying likes.
- Generate qualified leads – embedding lead generation forms and product brochures to lift Facebook following over to your database.
Content amplification – encourage sharing of branded content (sponsored posts, tweets and native ad formats).
Cross device application – maximise your reach and cut down on wastage by optimising your campaign to where your users are clicking the most.
Facebook Dynamic Product Ads – extend your organic reach and customise ads to meet shoppers at different stages – from awareness to purchase.
At the forefront of all advertising is how your brand’s look and feel stands out in the field and is relevant over a multitude of digital and traditional medial channels. This is why Cherry has created a hub of what we call “cream of the crop” advertising professionals, all with their very own unique set of creative skills and credentials that can be adapted across any form of media.
- DIGITAL CREATIVE & PRODUCTION
- TRADITIONAL CREATIVE DESIGN
- CONTENT CREATION
DIGITAL CREATIVE & PRODUCTION
- Web Strategy & Design
- Display Creative & Rich Media – HTML 5, flash, animated gif.
- Video Production & Animation
- Mobile and Social apps
- Display banner storyboarding and execution.
TRADITIONAL CREATIVE DESIGN
- Campaign creative strategy
- Art Direction + storyboarding
- Print design – mags and newsprint
- Out-of-home design, print and install
- Corporate branding, logos and style guides
- Interactive, motion and digital design (outdoor)
- Video production for TVC.
- Content strategy (social, web and traditional)
- Content distribution and seeding
- Talent sourcing and negotiation
Bring on the big shiny new machine! Because if there is one game changer for turning struggling e-retail into bigger more profitable e-retail it would be marketing automation.
At Cherry we have set up strategic partnerships with some of the world’s leading marketing automation platforms that specialise in aligning online marketing and sales for small business. The success we have had connecting smaller brands to the right automated marketing platforms has resulted in unprecedented success and in some cases our clients have been able to double and triple their sales in less than 6 months.
In simple terms, marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows that increase operational efficiency and grow revenue faster. And the best news is that nowadays marketing software companies are making marketing automation platforms tailored to small business, offering cost effective solutions that are realistic even to a start-up.
Cherry’s commitment in keeping up to date with the latest innovations in marketing automation technology means we are better informed to pick the most suitable system and seamlessly integrate it with all your digital marketing initiatives. Once developed these assets play the most integral role in customer nurturing, engagement and acquisition.
It’s all about being able to understand and always deliver the next generation in-store experience which means using technology platforms to win, serve and retain customers online.
Insights & Analtyics
Insights & Analtyics
Cherry provides an end to end approach ensuring that every campaign is measured and optimised to a granular level, so we can extract the most valuable insights that convert into bigger returns on your advertising investment.
We treat data as an integral part of boosting performance and the key to performance is accountability. Accountability is intelligence and intelligence is in the data.
At Cherry we empower our clients with meaningful insights and analytics so they can make faster, more educated and actionable decisions around their data.
We believe it’s about real answers from real time data and not leaving anything to chance.
For any marketing or advertising campaign, be it online or offline, it’s essential that a business is fully prepared to track, measure and analyse its data so it can be used can better engage and understand what their customer wants.